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H&M uses AI to create "doubles" of real-life models; industry backlash amid fears of job losses
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[London - Yumae Sotaro] The artificial intelligence (AI) initiative launched by Swedish apparel giant Hennes & Mauritz (H&M) is causing a stir. The company plans to use AI to generate "alter egos" of real models, but there has been a backlash from industry insiders who fear job losses. "AI will improve the quality of the creative process, and we will embrace the benefits," said H&M's Jörgen Andersson, CCO (chief creative director).
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