H&M Reopens its China Flagship Store as the ‘House of H&M’ - Dao Insights

H&M Reopens its China Flagship Store as the ‘House of H&M’ - Dao Insights

High-street fashion titan H&M is making a flashy return to their old Shanghai store with a new brand experience: the House of H&M. The Huaihai Road location is significant for H&M as it was their first mainland China store when they opened back in 2007. The store closed in 2022 amidst controversy over the use of Xinjiang cotton in its products and a backlash of boycotts by Chinese consumers. But H&M are back on form. The revamped 3,000-square-me…