Guy Fieri on losing $1 million of his Santo Tequila in a complex heist: ‘It hurt’

A dark day in Flavortown: How 24,000 bottles of Guy Fieri’s tequila were stolen on their way to Montco

Roughly $1 million worth of Guy Fieri’s Santo Tequila went missing while en route to Lansdale, thanks to an international crime group.

Guy Fieri on losing $1 million of his Santo Tequila in a complex heist: ‘It hurt’

Food Network star and longtime Sonoma County resident Guy Fieri said the 2024 heist of $1 million of his company’s tequila “hurt bad.” The celebrity chef recounted the devastating incident in an interview with “60 Minutes” correspondent Sharyn Alfonsi for a segment of the CBS News program which aired Sunday. In November 2024, two truckloads of Santo Tequila – the brand founded in 2019 by Fieri and former Van Halen frontman Sammy Hagar – went mis…

Beyond Fieri's Tequila: The Multi-Billion Dollar Cargo Theft Crisis

The theft of Guy Fieri's tequila made headlines, but it's just the tip of the iceberg. Learn about the multi-billion dollar cargo theft problem facing motor carriers.