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GURU Organic Energy Files $15 Million Lawsuit Against Pepsi for Breach of Distribution Agreement & Misuse of Confidential Product Information
GURU says Pepsi favored competing brands on store shelves and withheld inventory, while GURU seeks $15 million and profits from Rockstar Island Bliss.
- On Monday, GURU Organic Energy Corp. filed a Statement of Claim in the Ontario Superior Court of Justice seeking $15 million in damages against Pepsi for breach of contract and breach of good faith.
- The legal dispute stems from a 2021 distribution agreement under which Pepsi became GURU's sole Canadian distributor for ten years. Pepsi terminated the pact effective May 22, 2025, prompting GURU's transition to direct distribution in May 2025.
- GURU alleges Pepsi failed to provide 'Fair Share of Shelf' for its products, instead disproportionately allocating space to Pepsi-owned competing brands. The claim also seeks recovery of profits from Pepsi's 'Rockstar Island Bliss' product and $164,753 in unpaid receivables.
- Pepsi has filed a separate lawsuit claiming approximately $4.4 million for post-termination payables, which GURU intends to contest. Additionally, GURU plans to apply to the Canadian Competition Tribunal for an inquiry into Pepsi's conduct as a dominant distributor.
- GURU President and Chief Executive Officer Carl Goyette described the filing as defending shareholder value, stating the company invested significantly in good faith with Pepsi in 2021. The litigation may extend over multiple fiscal years, though GURU's direct distribution operations remain stable and independent.
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12 Articles
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Guru also claims to be the target of a separate prosecution of PepsiCo in the amount of $4.4 million.
·Montreal, Canada
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The Montreal company GURU Organic Energy filed a $15 million lawsuit against Pepsi's bottling group in Canada
·Montreal, Canada
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Less than two years after the termination of their partnership, Guru and Pepsi are standing before the courts: Guru claims more than 15 million from Pepsi while Pepsi pursues Guru for 4.4 million.
·Montreal, Canada
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Total News Sources12
Leaning Left10Leaning Right1Center1Last UpdatedBias Distribution84% Left
Bias Distribution
- 84% of the sources lean Left
84% Left
L 84%
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