US EditionGumGum delivers digital ads as high as 90% more efficient in carbon emissions intensity than industry benchmarks - adobo Magazine Online
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GumGum delivers digital ads as high as 90% more efficient in carbon emissions intensity than industry benchmarks - adobo Magazine Online
SINGAPORE – GumGum, a contextual-first, global digital advertising platform, today announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impression—significantly outperforming the industry benchmark of 2.45 grams per impression, a score calculated as a 50/50 split between programmatic and direct buy types. Through its continued partnership with Cedara, th…
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks - Mobile Marketing Magazine
GumGum, a contextual-first, global digital advertising platform, today announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impression—significantly outperforming the industry benchmark of 2.45 grams per impression, a score calculated as a 50/50 split between programmatic and direct buy types. Through its continued partnership with Cedara, the Carbon Int…
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