Erola Jons, the Influenceful to the Six Million Subscribers that the Peloton No Longer Wants to See on the Tour of Spain
3 Articles
3 Articles
The influencer will continue the entire race contracted by Unipublic, with limitations towards cyclists, but with the aim of seduce the young public
The Spaniard, who enjoyed total freedom to produce her content on the Vuelta, multiplied the sexist slippages with the runners, succeeding in making unanimity against her.
With a view to developing its audiences on social networks, Vuelta has relied on Erola Jons to animate its digital channels. A choice not understood by several Spanish journalists, especially because of the tone and posture of a star gravitating away from the world of cycling, not always at ease with the influencer. Its direct access to runners has been restricted after several controversial sequences.
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