Gü Unveils Brand Redesign and Strapline

Gü rolls out global rebrand

Premium chilled dessert brand Gü has unveiled a global rebrand built around a new platform and strapline: “When you’re done being good, be Gü.” The overhaul includes refreshed packaging designed to deliver stronger shelf impact and a consistent look across markets. In the UK, the new packs are already available following a 1 January rollout, with international markets to follow from April 2026. The refresh marks 23 years of Gü in the UK and form…

Gü unveils first global rebrand

GU – Simply Irresistible Derek&Eric has completed the first ever global rebrand of Gü, rolling out worldwide this month. Business Challenge Founded in 2004, Gü’s innovative identity cut through the competition, helping to bring their vision of indulgent, restaurant style desserts into the home. Today, Gü has an enviable level of recognition, with iconic products such as the 5 layer Zillionaire Cheesecake firmly established as national favourites

Gü unveils global rebrand and fresh brand platform

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Dessert brand Gü has announced a complete global redesign, unveiling a bold new brand platform and updated packaging. With 2026 marking 23 years of Gü in the UK, the brand is continuing on an impressive growth trajectory having contributed over £230m to be chilled desserts category in the last three years al…

Gü unveils colourful new packaging as part of global rebrand

British dessert brand Gü has kicked off a top-down global redesign with the launch of a new brand platform.

Gü unveils brand redesign and strapline

Gü has announced an updated look and new strapline "When You’re Done Being Good, Be Gü". With 2026 marking 23 years of Gü in the UK, the refresh marks a significant step in Gü’s next phase and redesigned packs will be seen on shelves in… This story continues at Gü unveils brand redesign and strapline Or just read more coverage at Talking Retail

Gü unveils global refresh and new brand platform

Dessert brand Gü has announced a complete global redesign