'The Level of Pre-Orders Is Unprecedented' — Take-Two Reportedly Made $1.39 Billion in Sales During GTA 6's Pre-Order Period
Take-Two said the quarter included five days of GTA VI pre-orders, and CEO Strauss Zelnick called demand unprecedented.
- Take-Two Interactive reported $1.4 billion in net bookings for the quarter ending June 30, driven by early pre-orders for 'Grand Theft Auto VI' that began June 25.
- The publisher seeks to surpass 'Grand Theft Auto V,' which sold over 230 million units since 2013, positioning the new title as a potential revenue driver for the company.
- Shares of Take-Two rose more than 4% as quarterly bookings reached $1.39 billion, slightly topping the $1.38 billion estimate, though full-year guidance remained $8 billion to $8.20 billion.
- CEO Strauss Zelnick said the company is 'cautiously optimistic' about demand, yet emphasized Take-Two has 'not sold one unit yet' since pre-orders remain cancellable.
- Investors are closely monitoring 'GTA Online' plans, with MoffettNathanson analyst Clay Griffin describing the multiplayer component as critical for long-term revenue potential.
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15 Articles
U.S. game company Take-Two Interactive announced on the 7th (local time) that the scale of pre-orders for Rockstar Games' 'Grand Theft Auto 6 (GTA),' considered the most anticipated game of the year, is "unprecedented." Take-Two CEO Strauss Zelnick stated during the earnings conference call that day, "The scale of pre-orders is unprecedented and astonishing." However, specific details regarding pre-orders...
GTA VI Preorders Are ‘Unprecedented,’ Take-Two Says
Take-Two shares climbed after quarterly bookings beat estimates, but investors remain focused on the biggest event in the company’s pipeline, the launch of Grand Theft Auto VI. Bloomberg’s Jason Schreier discusses what Take-Two is calling “unprecedented” preorder demand, why expectations for the game are so high, and what to watch for when Rockstar unveils an extended look at GTA VI gameplay ahead of its November release. He joins Ed Ludlow on "…
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technewstube.com'The level of pre-orders is unprecedented' — Take-Two reportedly made $1.39 billion in sales during GTA 6's pre-order period
Take-Two Interactive says it drew in $1.39 billion in sales during Grand Theft Auto 6's pre-order periodTake-Two CEO Strauss Zelnick says the game had an "exceptional start to pre-orders"Specific sales numbers are undisclosed, but Zelnick says "the level of pre-orders is unprecedented and astonishing"Take-Two Interactive has reported earnings of $1.39 billion during Grand Theft Auto 6's pre-order period.As reported by Variety, during a recent ca…
Read the full article on stephaneLarue.com Take-Two Interactive described GTA 6 pre-orders as "unprecedented and amazing" during its financial report of August 7, 2026. CEO Strauss Zelnick acknowledges that he does not know how these numbers will translate into real sales at the launch on November 19.
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