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The Next Grand Theft Auto Will Not Cost a Bomb, After All, as Take-Two CEO Talks GTA 6
Strauss Zelnick said Take-Two aims to keep pricing fair as analysts had speculated GTA 6 could reach $100.
- On Wednesday, Take-Two CEO Strauss Zelnick addressed Grand Theft Auto 6 pricing at iicon, distancing the company from a "super-premium" price tag that had been previously floated.
- Zelnick explained that major game releases have remained at $60 or at most $70 for over a decade, noting that "Consumers need to feel like the thing itself is amazing and the price they were charged was fair."
- Addressing Noire's future, Take-Two CEO Zelnick offered "slim" hope for a sequel, confirming that Rockstar teams are "always looking at what we have" regarding legacy intellectual property.
- Grand Theft Auto 6 remains on track for November 19, 2026, launch on PlayStation and Xbox Series consoles, with Zelnick confirming the marketing campaign will begin "soon."
- While some analysts predict Grand Theft Auto could reach $100, Zelnick's strategy suggests standard editions will likely align with a $70 price point, prioritizing perceived value.
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Coverage Details
Total News Sources19
Leaning Left2Leaning Right1Center4Last UpdatedBias Distribution57% Center
Bias Distribution
- 57% of the sources are Center
57% Center
L 29%
C 57%
14%
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