More People Are Pre-Ordering GTA 6's $100 Edition than the $80 Edition, but Take-Two Boss Has a Theory as to Why
- Take-Two Interactive CEO Strauss Zelnick revealed that more pre-orders for Grand Theft Auto VI favor the $100 Ultimate Edition over the $80 Limited Edition.
- Zelnick suggested this trend might be because the most avid consumers are pre-ordering early and prefer the premium edition.
- Grand Theft Auto VI is scheduled for release on November 19, 2026, with an extended gameplay look premiering on Netflix on August 27.
- Zelnick addressed the physical disc controversy, noting a possible digital-first approach with physical disc releases still potentially happening after launch.
30 Articles
30 Articles
GTA VI has sold better than expected in advance, says publisher.
Le Journal de Montreal
The "Ultimate" edition is more popular than the basic game.
Most people are preordering GTA 6's $100 edition, which just happens to have a lot of extra content, says Take-Two CEO
GTA 6 is one of the most anticipated games in recent history, and the preorders certainly reflect that. Unsurprisingly, most people who preordered the game are splurging for the $100 Ultimate Edition, Take-Two CEO Strauss Zelnick confirmed yesterday. In an interview with CNBC, Zelnick said consumers are preordering both the $80 Standard Edition and the $100 Ultimate Edition of GTA 6, but they are “skewing more” toward the premium edition (Thanks…
GTA 6 Boss Claims Gamers Are Pre-Ordering More Copies of the Ultimate Edition
Grand Theft Auto VI fans are currently showing a preference for the game’s more expensive edition, according to Take-Two Interactive CEO Strauss Zelnick. According to GTA 6‘s boss, gamers are pre-ordering more copies of the Ultimate Edition. Speaking to CNBC, the boss of Rockstar Games’ parent company revealed that early pre-orders for GTA 6 are “skewing more” towards the Ultimate Edition, which costs $100 compared with the $80 standard version.…
SCIENCE & TECH: ‘Our goal is to deliver way more value to consumers than what we charge them’ — Take-Two CEO says GTA 6 ‘will be an incredible bargain’ at its $80 base price
Take-Two Interactive CEO Strauss Zelnick defends Grand Theft Auto 6‘s $80 base price He says, “Our goal is to deliver way more value to consumers than what we charge them” The CEO says GTA 6 will be “an incredible bargain” Take-Two Interactive CEO Strauss Zelnick has defended Grand Theft Auto 6‘s $80 base price, saying Rockstar Games will “overdeliver” on the experience. Speaking during a Q&A session after the publisher’s Q1 FY27 financial repor…
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