New Balance kicks off Grey Days, a celebration of its signature color and legacy

New Balance kicks off Grey Days, a celebration of its signature color and legacy

Today, New Balance announces Grey Days, a month-long celebration of its signature color. Grey Days is an homage to everything New Balance represents—bringing together the brand’s family of ambassadors and athletes for a range of special-edition products, events, and stories.Originally introduced in the 1980s to support the creation of a superior urban running shoe, the color grey continues to embody New Balance’s dedication to craft, quality, an…

New Balance Unveils Grey Days 2025 Campaign

New Balance celebrates its legacy with Grey Days, a month-long event featuring ambassadors and athletes showcasing the brand's iconic grey footwear and apparel.

New Balance Kicks Off Grey Days, The Annual Celebration of its Timeless Signature Color and Brand Legacy

The brand will celebrate throughout May, alongside an exciting assortment of new and classic footwear and apparel styles in a full range of grey shades. Today, New Balance announces Grey Days, the month-long celebration of its signature color. Grey Days is an homage to everything New Balance represents, bringing together the brand’s family of ambassadors and athletes for a range of special-edition products, events, and stories.   Originally intr…

Grey Days: New Balance Celebrates The Colour That Started It All

(source: New Balance) Let’s be honest—the colour grey doesn’t exactly scream for attention. It’s not loud and it certainly isn’t flashy. But that’s exactly what makes it iconic. And when it comes to grey, nobody owns it quite like New Balance. This May, the brand is turning heads—not with neon or glitter—but with the timeless, understated cool of their signature colour. A tribute to grey (source: Eddie Lee / Hypebeast) New Balance’s Grey Days 2…