Great Western Railway Launches New Campaign Featuring the Famous Five

Great Western Railway launches new campaign featuring the Famous Five

Great Western Railway launches a new campaign featuring the Famous Five, celebrating myths and legends of the South West and Wales to boost leisure travel.

GWR brings folklore to the forefront in latest Famous Five adventure

LONDON, UK – Great Western Railway (GWR) unveils a new campaign that brings its rich heritage into the present day, reigniting audience appeal through the timeless power of myths and storytelling. The new chapter of its award-winning Famous Five series, created with adam&eve\TBWA, draws inspiration from GWR’s 1920s publicity campaigns, when the company first used myths and legends to promote travel to an emerging tourism market. By unearthing th…

GWR's new campaign to inspire travellers with the Famous Five

Great Western Railway (GWR) has launched a new campaign inspired by the myths and legends of South West England and Wales.

Great Western Railway invites audiences to rediscover famous myths and legends of the South West & Wales in new campaign

London, 23 February, 2026: Great Western Railway (GWR) unveils a new campaign that brings its rich heritage into the present day, reigniting audience appeal through the timeless power of myths and storytelling. The new chapter of its award-winning Famous Five series, created with adam&eve\TBWA, draws inspiration from GWR’s 1920s publicity campaigns, when the company first used myths and legends to promote travel to an emerging tourism market.  B…