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Chanel Signs Singer Gracie Abrams as Coco Mademoiselle Ambassador

The singer-songwriter joins Chanel’s fragrance roster as the new scent debuts with grapefruit, lychee, rose and jasmine notes.

  • On Thursday, Chanel named singer-songwriter Gracie Abrams the face of Coco Mademoiselle Crush Absolu, marking a major celebrity partnership for the luxury fragrance brand.
  • Developed by in-house perfumer Olivier Polge, the ambery fragrance features grapefruit, lychee, rose, and jasmine, marking the first new addition to the Coco Mademoiselle franchise in six years.
  • "Gracie naturally embodies the spirit of Chanel," said Thomas du Pré de Saint Maur, Head of Creative Resources Fragrance & Beauty. Abrams called the partnership "unreal."
  • Abrams joins previous ambassadors including actress Whitney Peak, actress Margot Robbie, and actress Keira Knightley; actor Jacob Elordi was recently named face of Bleu De Chanel.
  • The fragrance launches on August 19 at Chanel counters in two sizes: 50ml for £140 and 100ml for £188, making the scent available to consumers globally.
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Gracie Abrams is Trying To Live in The Moment

The singer and soon-to-be actor reflects on summer hobbies, her hair, and a new partnership with Chanel Beauty.

·New York, United States
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The singer and aspiring actress talks about her summer hobbys, her hair and her collaboration with Chanel Beauty.

From the beauty routine to the debut as an actress: interview with Gracie Abrams, new Chanel beauty girl and face of the perfume Coco Mademoiselle Crush Absolu

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Vogue broke the news in New York, United States on Wednesday, July 15, 2026.
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