Published 24 days ago • loading... • Updated 23 days ago

'Everyone must go': Australians targeted in new tourism campaign

A New Zealand tourism campaign titled 'Everyone Must Go' aims to encourage Australian visitors and has sparked criticism over its messaging and cost.
Tourism Minister Louise Upston stated the campaign seeks to increase Australian visitor levels to 93% of pre-Covid figures.
Critics, including Labour MP Cushla Tangaere-Manuel, have expressed concerns about the slogan and its implications for infrastructure and tourism experiences in New Zealand.
The campaign, part of a larger tourism boost initiative, plans to capitalize on previous increases in Australian arrivals to New Zealand.

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The Independent

New Zealand faces heat for tourism ad targeting Australian visitors

Campaign featuring slogan ‘Everyone Must Go’ was aimed at creating a ‘sense of urgency’ for Australians

23 days ago·London, United Kingdom

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scoop.co.nz

Kiwi Campaign Invites Aussies To Come On Over

This is the first investment for our Tourism Boost, utilising $500,000 from the International Visitor Conservation and Tourism Levy and there will be further initiatives to come.

24 days ago·Wellington, New Zealand

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RNZ

'Everyone must go': Australians targeted in new tourism campaign

The government on Sunday launched a new tourism campaign aimed at getting Australians to visit New Zealand.

24 days ago·New Zealand

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Asian Aviation

New Zealand airports laud government tourism boost to lure Australian visitors - Asian Aviation

The NZ Airports Association applauded the government’s Tourism Boost spearheaded by a sharp campaign to encourage more Australian visitors. “It was fantastic to see the launch of the ‘Everyone Must Go’ campaign by the Prime Minister and Tourism Minister yesterday,” NZ Airports Association Chief Executive Billie Moore says. “This is a critical first step in growing tourism and ensuring its benefits are distributed across the economy. Increased vi…

23 days ago

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The Beehive

Kiwi campaign invites Aussies to come on over

A new campaign encouraging Australians to pick New Zealand for their next holiday gears up the industry for growth in 2025, Tourism and Hospitality Minister Louise Upston says. Marketing goes live in Australia in the week ahead, underscoring the Government’s commitment to drive international tourism alongside economic growth. “We always love to see our Australian friends holidaying here, staying with local accommodation providers, soaking up Kiw…

24 days ago

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Otago Daily Times

Govt targets Aussies in new tourism campaign

Tourism Minister Louise Upston and Prime Minister Christopher Luxon. Photo: RNZ The government has today launched a new tourism campaign aimed at getting Australians to visit New Zealand.

24 days ago·Otago, New Zealand

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