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California regulator weakens AI rules, giving Big Tech more leeway to track you

  • California's Privacy Protection Agency weakened its AI and computer automation rules after unanimous board approval last week amid multi-source pressure.
  • The retreat followed intense lobbying by business groups, lawmakers, and Governor Newsom, who argued the rules were too costly and exceeded agency authority.
  • The revised rules drop regulation of behavioral advertising, narrow the automated decision-making scope, and reduce compliance costs drastically for businesses.
  • Officials estimate that the first-year compliance expenses for businesses have been significantly reduced, falling to $143 million from a previous figure of $834 million, and anticipate that rules will no longer apply to 90% of the businesses initially covered.
  • Consumer advocates warn the changes favor Big Tech over privacy protections, risking public harm, while lawmakers continue debating the agency's regulatory role.
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California regulator weakens AI rules, giving Big Tech more leeway to track you

California’s first-in-the-nation privacy agency is retreating from an attempt to regulate artificial intelligence and other forms of computer automation.

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realnewsnow.com broke the news in on Wednesday, May 7, 2025.
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