Government signals tougher crackdown on junk food advertising to children

Junk food crackdown: Government signals tougher moves on advertising to children

The Government has signalled a tougher crackdown on the advertising of junk food to children, just weeks after stricter new rules came into effect.

Government signals tougher crackdown on junk food advertising to children

A newly published updated nutrient profiling model will bring more food products into the ‘less healthy’ category. The Government has signalled a tougher crackdown on the advertising of junk food to children, just weeks after stricter new rules came into effect. It has published an updated nutrient profiling model (NPM), which is used to calculate which products fall into the “less healthy” category and the associated restrictions on advertising…

Industry raises ‘serious concerns’ following UK Nutrient Profiling Model update

The UK Government has published the long-awaited update to the nutrient profiling model (NPM) 2004/5 which would see tougher rules imposed on food and drink.

Food Industry Raises Concerns After Publication Of Updated NPM That Could Lead To Tighter Promo And Ad Restrictions

The government has published an updated nutrient profiling model (NPM), which could be used to extend the scope of the current junk food advertising ban and in-store promotion restrictions. The NPM is used to calculate which products fall into the (more…) The post Food Industry Raises Concerns After Publication Of Updated NPM That Could Lead To Tighter Promo And Ad Restrictions appeared first on KamCity.