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Google's 'srsltid' Parameter Appears In Organic URLs, Causing Confusion - Data Intelligence

Summary by Plato. Vertical Search. Ai. | PlatoAiStream. Data Intelligence. Vertical Search. Ai.
Google’s srsltid parameter, originally meant for product tracking, is now showing on blog pages and homepages, creating confusion among SEO pros. Per a recent Reddit thread, people are seeing the parameter attached not just to product pages, but also to blog posts, category listings, and homepages. Google Search Advocate John Mueller responded saying, “it doesn’t cause any problems for search.”  However, it may still raise more questions than it…
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Search Engine Journal broke the news in on Wednesday, June 25, 2025.
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