‘I Made a Lot of Mistakes with Google Glass’: Google’s Sergey Brin Admits Missteps but Says Android XR Has a Bright Future for One Big Reason
- Google co-founder Sergey Brin returned from retirement to speak at Alphabet's Google I/O 2025 on May 20 in Mountain View, California.
- Brin admitted he made many errors with the original Google Glass launched in 2013 due to his lack of supply chain and pricing knowledge.
- At the event, Google unveiled Project Aura, the first eyewear running Android XR, developed with partners including Samsung, Xreal, and Warby Parker.
- Brin openly acknowledged that the original Google Glass project involved numerous errors on his part and emphasized how advancements in AI are enhancing the practicality of smart glasses today.
- The new Android XR glasses, expected by 2026 at under $600, reflect Alphabet's renewed smart glasses push supported by a $150 million investment in Warby Parker.
15 Articles
15 Articles
‘I made a lot of mistakes with Google Glass’: Google’s Sergey Brin admits missteps but says Android XR has a bright future for one big reason
Sergey Brin admits Google Glass 'mistakes' and sees AI as the clarifying force when it comes to Android XR Glasses – here's why.
Sergey Brin Comes Out Of Retirement To Work On Gemini, Admits He Made A 'Lot Of Mistakes' With Google Glass As Alphabet Ramps Up To Compete With Meta And Apple - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)
On Tuesday, at Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google I/O 2025, Sergey Brin admitted his past missteps with Google Glass. What Happened: During a surprise interview, Brin said that he "made a lot of mistakes with Google Glass," adding that he didn't know much about the consumer electronics supply chains or the difficulties involved in building smart glasses at a reasonable price point, reported TechCrunch. Brin then said he is glad …


Google cofounder Sergey Brin shares why he's back at the company 'pretty much every day now' to work on AI
Google cofounder Sergey Brin played a key role in the development of Google's Gemini AI model.Kelly Sullivan/Getty ImagesGoogle cofounder Sergey Brin just made a surprise appearance at the company's I/O conference.Brin said he's back at Google "pretty much every day now," where he's been developing AI products.Brin also spoke about why Google Glass failed, though he's bullish about Google's new XR glasses.Google cofounder Sergey Brin made a surp…
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