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‘I Made a Lot of Mistakes with Google Glass’: Google’s Sergey Brin Admits Missteps but Says Android XR Has a Bright Future for One Big Reason

  • Google co-founder Sergey Brin returned from retirement to speak at Alphabet's Google I/O 2025 on May 20 in Mountain View, California.
  • Brin admitted he made many errors with the original Google Glass launched in 2013 due to his lack of supply chain and pricing knowledge.
  • At the event, Google unveiled Project Aura, the first eyewear running Android XR, developed with partners including Samsung, Xreal, and Warby Parker.
  • Brin openly acknowledged that the original Google Glass project involved numerous errors on his part and emphasized how advancements in AI are enhancing the practicality of smart glasses today.
  • The new Android XR glasses, expected by 2026 at under $600, reflect Alphabet's renewed smart glasses push supported by a $150 million investment in Warby Parker.
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TechCrunch broke the news in United States on Tuesday, May 20, 2025.
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