US EditionGoogle's AI reduces media traffic and worsens their sustainability - Observacom
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Google's AI reduces media traffic and worsens their sustainability - Observacom
By Carolina Martínez Elebi, associate researcher at OBSERVACOM. The implementation of tools like AI Overviews and AI Mode in Google Search—two chatbots that answer search engine users’ questions—is transforming searches into responses generated by AI systems, drastically reducing clicks to news sites. The decline in organic traffic is forcing media outlets to rethink their sustainability models in an environment increasingly dominated by technol…
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