US EditionNot Just YouTube: Google Is Using AI to Guess Your Age Based on Your Activity - Everywhere
UNITED STATES, JUL 30 – Google's AI estimates user age to enable privacy and content safeguards for minors, affecting ad personalization and digital wellbeing tools, starting with a small U.S. user group.
- Google began rolling out a machine learning system in the US to estimate whether signed-in users are under or over 18 starting in late July 2025.
- This rollout follows Google’s February announcement and is limited to a small set of users as the company monitors its performance before wider expansion.
- YouTube’s AI assesses signals such as search queries, video categories, and account longevity to apply age-appropriate settings automatically if a user is identified as under 18.
- Google disables personalized ads, restricts sensitive ad categories, enables digital wellbeing tools, and blocks minors from adult apps while offering age verification options including IDs, selfies, and credit cards.
- These measures aim to strengthen protections for minors amid regulatory scrutiny and growing industry efforts to address risks faced by young users online.
22 Articles
22 Articles
Google Starts Using AI to Estimate User Ages
In a move aimed at strengthening online protections for young users, Google announced today that it has begun rolling out a machine learning-based system, utilizing specialized artificial intelligence, to estimate the age of signed-in users in the United States.
Google is using AI age checks to lock down user accounts
Google will soon cast an even wider net with its AI age estimation technology. After announcing plans to find and restrict underage users on YouTube, the company now says it will start detecting whether Google users based in the US are under 18. Age estimation is rolling out over the next few weeks and will only impact a “small set” of users to start, though Google plans on expanding it more widely. The company says it will use the information a…
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