The winners and losers of Google’s third-party cookie reversal

Comarketing-News

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Five years after promising their disappearance, Google confirms that it will ultimately not block third-party cookies on its Chrome browser. A decision as expected as controversial, which burys an ambition repeatedly postponed and marks a major strategic turning point for the advertising ecosystem. A reversal that clarifies (finally) Google's position on the 22nd [...] This article Why Google no longer wants to remove third-party cookies? appear…

Agencias y Medios de Comunicación

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In a change of course that has a full impact on the digital ecosystem, Google has announced that it will not delete third-party cookies in its Chrome browser, as it had previously promised. This decision breaks with the initial approach of its Privacy Sandbox initiative, which aimed to improve user privacy while preserving the effectiveness of digital advertising. Origin

Journal du Geek

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After years of promising a more privacy-friendly web, Google returns to its intention to remove third-party cookies in its Chrome browser. The Privacy Sandbox project, supposed to replace this controversial tracking system, remains in place, but its future is increasingly uncertain.