US EditionGoogle Redesigns How Search Ads Are Labeled
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4 Articles
Google announced that the search page interface would be updated. The changes are intended to simplify navigation for users and to make the advertising more transparent. From now on, text messages in search will be grouped under one visible label Sponsored Results, which will remain visible when rolling the page. This decision is in line with industry standards for the explicit designation of advertising content.
It's a huge change that Google's search is currently reaching: Google unifies the ad label and even lets users fold the advertisements. This is intended to make navigation in the search, which serves for billions of people as a point of contact for the search for information, much easier. However, a default option to hide advertising would affect Google's core business. Therefore, hiding ads is linked to a condition. Before the new ad label, Goo…
Google is tweaking the way it displays ads, and will finally be able to hide them - though only after it has gone through them all.
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