US EditionGoogle Faces New Antitrust Allegations in Lawsuit over Its ad Practices
The DOJ seeks to break Google’s monopoly by forcing sale of its ad exchange and open-sourcing its auction system, impacting $305 billion in digital ad revenue, officials said.
- The U.S. Department of Justice returned to court on September 22, 2025, to challenge Google's digital advertising practices in Alexandria, Virginia.
- This legal action follows a 2023 lawsuit accusing Google of monopolizing key ad tech markets, particularly its ad exchange called AdX, which controls billions in open web ad revenue.
- Judge Leonie Brinkema determined that Google holds a monopoly in two critical areas of digital advertising technology: the market for online display ad exchanges and the market for publisher ad servers, leading to discussions about potential remedies such as requiring Google to divest its AdX platform and to place half of its net revenues into an escrow account.
- Jason Kint, CEO of Digital Content Next, said the settlement could be critical for publishers who have lost 30-40 percent of search traffic and inventory after AI changes reduced referral revenues.
- The trial's outcome may reshape revenue flows for publishers and establish legal precedents affecting Google's ad business and the broader $600 billion global digital advertising industry.
22 Articles
22 Articles
Google faces new antitrust allegations in lawsuit over its ad practices
Google is back in court, this time to decide what happens next in an antitrust lawsuit involving its digital advertising practices.In April, a judge ruled the company's digital ad network was an illegal monopoly.The ruling follows a 2023 lawsuit in which the Justice Department accused Google of "abusing its monopoly power to disadvantage website publishers and advertisers who used competing ad tech products.""It's as if on a dating side, they we…
Google Faces Déjà Vu as Second Exclusive Exam Launches in the U.S.
After successfully countering the US Department of Justice’s challenge regarding illegal monopoly in online searches, Google now faces another threat to its internet dominance in a trial centered around potentially abusive digital advertising practices. This trial, which commenced on Monday in Alexandria, Virginia, focuses on the detrimental ruling by US District Judge Leonie Brinkema in [...] The post Google Faces Déjà Vu as Second Exclusive Ex…
Google faces federal trial over alleged digital ad monopoly remedy
Google faces a federal trial in Virginia over alleged digital ad monopoly; DOJ seeks structural remedies while Google warns of disruption amid AI market shifts. The post Google faces federal trial over alleged digital ad monopoly remedy first appeared on North Carolina Lawyers Weekly.
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