US EditionGoogle Pixel grew by 25% in 2025's global smartphone market as Apple takes top spot
Apple achieved 20% global smartphone market share in 2025 with 10% shipment growth, surpassing Samsung's 19%, driven by strong demand for iPhone 17 and 16 series.
- Counterpoint Research data shows Apple was the world's number one smartphone maker in 2025 with a 20% market share, ending years of neck-and-neck competition with Samsung.
- Apple's product strategy relied on the iPhone 16e launch in February 2025 and strong Q4 demand for iPhone 17 and iPhone 16 series in Japan, India, Southeast Asia.
- Counterpoint reports that Google Pixel grew 25% in 2025, while Xiaomi stayed third, Vivo grew 3%, Nothing rose 31%, Oppo shrank 4%, and 'Others' segment contracted.
- Supply constraints mean Counterpoint Research and Tarun Pathak warn the 2026 smartphone market will soften amid rising component costs and DRAM/NAND shortages, and Counterpoint has cut its 2026 shipment forecast by 3%.
- Wedbush's Dan Ives argues 2026 is a 'prove-it' year for Apple with a $350 price target, a $100 Pro average selling price rise, and about 245 million iPhone sales versus about 233 million in 2025.
20 Articles
20 Articles
It surpassed Samsung.
This Happened for the First Time in 14 Years, Apple Surpassed Samsung and Became the Number-1 Brand.
Apple has overtaken Samsung to become the world's largest smartphone brand. After 14 years, Apple has surpassed Samsung to become the top-selling smartphone brand. This success is being attributed to the demand for the iPhone 17 series and iPhone 16. Apple's global smartphone market share has reached 20%.
In the last quarter of 2025, smartphone shipments grew by a meager 1%. For the full year, global shipments grew by 2%, according to preliminary data from Counterpoint Research. To put it in perspective, this was the second consecutive year of growth. As expected, Apple became the largest smartphone manufacturer globally with a 20% share - in other words, 1 in every 5 smartphones shipped in 2025 had the Apple logo on the back. In fact, Apple's sh…
Coverage Details
Bias Distribution
- 57% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
