Google Lets UK Publishers Opt Out of AI Search Results
The watchdog said the move gives publishers stronger leverage and requires clearer links in AI results, after Google was found to control more than 90% of UK searches.
- On Wednesday, the UK Competition and Markets Authority imposed a world-first mandate requiring Google to let publishers opt out of having their content used in AI-powered search features, ensuring fair treatment and transparency.
- Designating Google with "strategic market status" last year, the regulator gained authority to set targeted rules aimed at giving publishers stronger bargaining power over how their content is utilized by the tech giant.
- Google is testing a new Search Console toggle allowing publishers to exclude domains from AI Overviews and AI Mode, with the company stating, "Sites that opt out will not receive traffic or impressions from our generative AI features."
- Compliance requires Google to properly attribute publisher content with clear links in AI results, with the company facing a nine-month deadline to implement all changes and submit progress reports every six months.
- CMA Chief Executive Sarah Cardell confirmed that further regulatory action regarding Google's search business will be announced in the coming weeks, as the watchdog continues monitoring developments under the digital markets competition regime.
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UK Forces Google to Let Publishers Opt Out of AI Search Under New Rules
The UK has imposed new requirements on Google’s search services, including allowing publishers to stop their content from being used to power the U.S. tech giant’s artificial intelligence features, the country’s competition regulator announced on June 3. The country’s Competition and Markets Authority (CMA) flagged concerns about the tech giant’s dominance in search, designating Google “strategic market status,” which allows it to set targeted r…
TechCrunch
technewstube.comPublishers will be able to opt out of AI Search, thanks to new regulation
U.K. regulators are requiring Google offer a tool allowing website publishers to opt-out of generative AI search features. The option will be tested in the UK then rolled out globally.
Google ordered to make changes to AI search summaries by U.K.
Alphabet Inc.’s Google must make changes to its artificial intelligence generated search summaries after the United Kingdom’s antitrust watchdog ordered it to give publishers more control over how their content is used.
Online publishers and news organisations are now able to block their content from appearing in Google's AI summaries in UK search results, the UK competition watchdog has announced. The Competition and Markets Authority (CMA) said the new requirement would "put publishers, such as news organisations, in a stronger position to negotiate content deals with Google". Many media organisations have complained that they have experienced a drop in click…
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