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Google Unveils New AI 'Vibe-Shopping' Tools Right In Time For Black Friday

Google’s AI tools use natural language, price tracking, and automated checkout with select merchants to enhance holiday shopping for U.S. users, covering 50 billion listings.

  • On Thursday, Google unveiled new AI shopping features in Google Search and the Gemini app, rolling out to U.S. users ahead of the Black Friday shopping season.
  • Powered by Gemini models and the Shopping Graph, Google said the index includes more than 50 billion product listings, 2 billion updated every hour, creating a fluid, 'vibe-shopping' experience.
  • Google's agentic tools include Duplex-based `Let Google Call` to check store stock and agentic AI features that automate purchases via Google Pay with approval from Wayfair, Chewy, Quince, and select Shopify merchants.
  • Google says AI Mode may show ads based on chat prompts while the Gemini app offers ad-free shopping, with prompt data used per personalization settings to create a hands-on AI shopping assistant.
  • This move positions Google as advancing agentic commerce by launching agentic features that handle comparisons and automated checkout, with price-tracking timed for holiday shoppers seeking Black Friday deals.
Insights by Ground AI

11 Articles

The online shopping experience, despite its convenience, often feels like a chore. The average user is faced with a deluge of thousands of results when entering a simple query, forced to tediously refine keywords, scroll through dozens of pages, and manually compare data. Searching for the perfect product has become an exercise in digital frustration, not a discovery experience. Google wants to rewrite this paradigm. This week, the company launc…

Google has just introduced an artificial intelligence agent who is in charge of making phone calls to verify stock and prices.

The holiday season is approaching and Black Friday and Cyber Monday are also at hand. Google and Facebook have announced a series of updates that will optimize the user's shopping experience – first in the USA. Robby Stein, VP Product at Google Search recently announced the biggest shopping update for AI fashion in search so far. Users can now make longer requests to which they can receive intelligent answers including visuals and all important …

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Axios broke the news in Washington, United States on Thursday, November 13, 2025.
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