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Google’s unleashes ‘A.I. Mode’ in the next phase of its journey to change search

  • Google launched a new 'AI mode' in March 2025 in the United States to enhance its search engine with conversational AI capabilities.
  • This release continues a year-long evolution that began with the rollout of AI-powered conversational summaries prominently displayed above traditional search results.
  • Google integrates its Gemini 2.5 AI model into search, plans further AI tests like automated ticket buying and live video search, and is preparing AI-powered smart glasses.
  • About 1.5 billion users engage regularly with AI overviews, but clickthrough rates to websites dropped nearly 30%, attributed by BrightEdge to user satisfaction with AI summaries.
  • Google aims to maintain search dominance despite rising AI competition and legal challenges, expecting AI mode to increase user engagement and online influence.
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Ads pressured to evolve as AI changes Google search

As Google races to lead in artificial intelligence, it faces the challenge of making sure the technology doesn't slow its profit-pumping advertising engine.

·Calhoun, United States
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Barron's broke the news in New York, United States on Tuesday, May 20, 2025.
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