US EditionGoogle is heading to Hollywood to upgrade its star power
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Google is heading to Hollywood to upgrade its star power
Google is looking to back movies and TV that promote its worldview.Justin Sullivan/GettyGoogle has quietly launched a film and TV production initiative called 100 Zeros.Google wants to promote its products and a positive image of tech, particularly to young people.The goal is to sell projects to studios, not put them on YouTube.Google wants to use Hollywood to upgrade its cool factor.The tech giant has quietly launched a new film and TV producti…
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