Google Can No Longer Absorb The RAM Crisis, So Your Pixel 11 Will Cost More: Reports
Google said it will offset higher component costs with promotions and software changes as memory prices jump more than fourfold, according to Morgan Stanley data.
- On Thursday, Google Vice President of Devices and Services Shakil Barkat confirmed the upcoming Pixel 11 series and existing devices will see price adjustments due to a global memory shortage.
- Memory costs have surged as suppliers prioritize AI data centers, with Morgan Stanley reporting the price of 1GB of RAM increased from $2.80 in 2025 to $12 this year.
- Leaked specifications suggest the base Pixel 11 will start at $899, up $100 from the Pixel 10's $799 entry point, with the 128 GB tier eliminated and 256 GB becoming the new baseline.
- To mitigate hardware costs, Google is making a "dedicated effort" to optimize Android memory requirements, joining Samsung and Apple in raising prices across their device lineups.
- The Made by Google event on August 12 will reveal final pricing; analyst firm IDC warns such hikes could cause the smartphone market to contract by 5.2% this year.
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Pixel 11 Price Hike Confirmed Due to Severe Global RAM Shortage | 📲 LatestLY
Google confirms Pixel 11 prices will increase due to an unprecedented global RAM shortage that saw memory costs surge over fourfold. To counter rising hardware expenses, Google is adjusting device pricing while optimising Android to run efficiently on tighter memory footprints. Check more details. 📲 Pixel 11 Price Hike Confirmed Due to Severe Global RAM Shortage.
Google Can No Longer Absorb The RAM Crisis, So Your Pixel 11 Will Cost More: Reports
There is a particular flavour of corporate sentence that translates instantly on both sides of the Atlantic, and Google has just served up a textbook example. The Google Pixel 11 price increase is now effectively official, because Shakil Barkat, Google’s Vice President of Devices and Services, has confirmed that “adjustments” are coming to Pixel pricing and that they will roll out dynamically to match supply realities. Strip away the vocabulary …
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