Google says experiment shows news has 'no measurable impact' on its ad revenue

News publishers worry Google may try to undermine copyright enforcement

Google experiment shows they derive no ad revenue from press content.

Google says its European 'experiment' shows news is worthless to its ad business

EU copyright law requires it to pay publishers, and the company will likely use the data in negotiations.

Google says experiment shows news has 'no measurable impact' on its ad revenue

Google says it has found news has “no measurable impact” on its advertising revenue following an experiment carried out in eight European countries. Google removed news content from more than 13,000 EU domains for 1% of users in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain for two-and-a-half months from 14 November to 31 January. The test removed content from the relevant publishers from search results pages as wel…

Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets

Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe

Google would still earn as much advertising revenue if it did more press content in its results, even if its search engine would be a little less consulted, shows a test which the American giant revealed the conclusions on Friday.

Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil

Although current Googlers say Google cares about the web ecosystem, an ex-Googler says sending traffic to publisher sites is a necessary evil The post Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil appeared first on Search Engine Journal.