US EditionGoogle says experiment shows news has 'no measurable impact' on its ad revenue
- Google conducted an experiment by removing news from search results for 1% of users in eight European countries for 2.5 months, claiming news has 'no measurable impact' on ad revenue for its business.
- The results showed that the value of news content 'could not be statistically distinguished from zero,' which may affect payment negotiations with European publishers.
- Paul Liu, Google's director of economics, stated that when news was removed, there was 'no change' to search ad revenue and a 0.8% drop in usage.
- Google found that search ad revenue remained flat, with a slight decline in revenue from Google Discover, which contributes moderately to overall revenues.
33 Articles
33 Articles
Google says experiment shows news has 'no measurable impact' on its ad revenue
Google says it has found news has “no measurable impact” on its advertising revenue following an experiment carried out in eight European countries. Google removed news content from more than 13,000 EU domains for 1% of users in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain for two-and-a-half months from 14 November to 31 January. The test removed content from the relevant publishers from search results pages as wel…
Google would still earn as much advertising revenue if it did more press content in its results, even if its search engine would be a little less consulted, shows a test which the American giant revealed the conclusions on Friday.
Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil
Although current Googlers say Google cares about the web ecosystem, an ex-Googler says sending traffic to publisher sites is a necessary evil The post Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil appeared first on Search Engine Journal.
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