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Google and Apple can give Team GB Lottery-like boost up medal tables
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Google and Apple can give Team GB Lottery-like boost up medal tables
It took John Major’s National Lottery brainwave to turn GB into an Olympic and Paralympic force but Big Tech could do the same, argues Ed Warner. With Milan Cortina a wrap, British athletes have completed a full set of post-Covid Olympics and Paralympics, both Summer and Winter, in 21 months. A solitary silver medal from the ParalympicsGB team won’t have been what funding agency UK Sport was hoping for, but it should prove an additional nudge fo…
·London, United Kingdom
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