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GoodRx Targets Digital Subscription Growth Amid 14% Dip in Active Consumers
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GoodRx Targets Digital Subscription Growth Amid 14% Dip in Active Consumers
The prescription experience has started to resemble other parts of digital commerce: shoppers want clear pricing, fewer handoffs and a quicker path from decision to fulfillment. That push toward self-service framed GoodRx’s fourth-quarter earnings discussion Thursday (Feb. 26), where executives described a platform seeking to match consumers’ growing expectation that healthcare, including prescription access, should be easier to naviga…
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