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Goodbye, Abbotsford. Hello, LoJo: The Melbourne area rebranding itself

Summary by Ground News

The idea for the LoJo festival came during the pandemic, when many businesses were hit hard by strict lockdowns. City of Yarra Mayor Claudia Nguyen said the festival would let people from the rest of Melbourne experience the bustling precinct. The festival is on Sunday, March 26, from 10am to 6pm.

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Goodbye, Abbotsford. Hello, LoJo: The Melbourne area rebranding itself

A section of Abbotsford is keen to reinvent itself and is staging a festival to get the word out.

2 years ago·Australia

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The Age broke the news in Australia 2 years ago on Tuesday, March 21, 2023.

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