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Goldman Sachs Buys Innovator Capital for $2B

Goldman Sachs will acquire Innovator Capital Management, which manages $28 billion in assets, to strengthen its asset management and defined-outcome ETF offerings.

  • On Monday, Goldman Sachs agreed to buy Innovator Capital Management for about $2 billion, saying the deal will bolster its asset management division and expand ETF offerings.
  • Innovator Capital Management, which built the strategy, pioneered defined‑outcome ETFs and oversees $28 billion across 159 ETFs, marking it as a key niche player.
  • Defined‑outcome ETFs use contracts including options to buffer downside or target gains, and Goldman said Monday Innovator's 60‑plus employees and key executives will join its asset management teams.
  • The deal positions Goldman Sachs Asset Management as a top ten active ETF provider, managing more than 215 ETF strategies and over $75 billion, subject to regulatory approval and performance targets.
  • Morningstar data show rapid growth in defined‑outcome ETFs, with a 66% compound annual growth rate since 2020 and 180 defined‑outcome ETFs by August 2023, as Goldman’s asset-management deals this year include $1 billion in T. Rowe Price.
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The deal between Goldman Sachs and Innovator Capital Management reached $2 billion

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Goldman Sachs broke the news in on Monday, December 1, 2025.
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