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Going Viral in China: Cultural Heritage Turned Into Spectacle

Influencers who give a patriotic tinge to cultural heritage topics are quickly growing their fanbases on Chinese short video platforms.

Influencers who give a patriotic tinge to cultural heritage topics are quickly growing their fanbases on Chinese short video platforms.

4 hours ago

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Sixth Tone broke the news in 4 hours ago on Monday, March 9, 2026.

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