GlobeScan Insight of the Week

GlobeScan Insight of the Week

Key Takeaways People prefer easy actions: Nearly nine in ten people are willing to recycle or avoid plastic, and over 80 percent would reduce energy use or buy fewer things. Less willingness to make costly sacrifices: Only one-third are willing to pay higher taxes, and just over half would minimize their living space. The imperative to make the transition frictionless: People want sustainability to fit into their existing habits, andmaking low-…