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GlobeScan and BBMG Earth Month Webinar

Summary by GlobeScan
From Anxiety to Agency | New Research on How Sustainable Brands Can Win Back Gen Z 80% of Gen Z globally report being personally affected by climate change, yet their engagement with sustainable solutions is declining. Looking to the future, many young people are asking, “What’s the point?” At this troubling tipping point, how might brand leaders rethink their approach to sustainability to stay relevant to the next generation while building resi…
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GlobeScan and BBMG Earth Month Webinar

From Anxiety to Agency | New Research on How Sustainable Brands Can Win Back Gen Z 80% of Gen Z globally report being personally affected by climate change, yet their engagement with sustainable solutions is declining. Looking to the future, many young people are asking, “What’s the point?” At this troubling tipping point, how might brand leaders rethink their approach to sustainability to stay relevant to the next generation while building resi…

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GlobeScan broke the news in on Wednesday, March 26, 2025.
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