Activate climate’s ‘silent majority’ to supercharge action, experts say

A Silent Climate Majority

Most of the world’s people want stronger climate action—but don’t realize they’re the majority.

Unleashing the 89% of People Who Want Climate Action Could Lead to ‘Social Tipping Point’ and More Government Action, Experts Say

A whopping 89 percent of people globally want stronger action on the climate crisis, but feel trapped in a “spiral of silence” because of the mistaken belief they are in the minority, according to research. Experts say making people with pro-climate viewpoints aware that they are in the majority could unleash a social tipping point that could drive leaders to take necessary climate action, reported The Guardian. “One of the most powerful forms o…

Activating the ‘Silent Majority’ to Fight Climate Change

Research shows people around the world want climate action — and they need to know their neighbors want to fight the climate crisis, too.

The 89%: Exposing the climate majority and the media silence that keeps them unheard

Despite overwhelming global support for bold climate action, most governments are falling short—and newsrooms may be helping them do it.

Activate climate’s ‘silent majority’ to supercharge action, experts say

An overwhelming majority of people worldwide is in favor of taking action against climate change — the problem is that many of them believe they're in the minority due to vocal opposition and perception gaps, a new survey has found.

A silent majority of the world’s people wants stronger climate action. It’s time to wake up - CEO North America

For years – and especially at this fraught political moment – most coverage of the climate crisis has been defensive. People who support climate action are implicitly told – by their elected officials, by the fossil fuel industry, by news coverage and social media discourse – that theirs is a minority, even a fringe, view. That is not what the new research finds. The most recent study, People’s Climate Vote 2024, was conducted by Oxford Universi…