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Global signs Nectar deal to boost digital audio activity - DecisionMarketing
Summary by decisionmarketing.co.uk
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Global signs Nectar deal to boost digital audio activity - DecisionMarketing
Global is beefing up its retail media targeting and measurement for digital audio campaigns in the UK by signing a data partnership deal with Sainsbury’s and Nectar360. Nectar360’s first party customer shopping data has been matched with Global’s listener data and is now available for brands to use through Global’s digital advertising platform, DAX. It is claimed the partnership will enable brands to reach target audiences more easily and clear…
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