Global Media Consumption Will Decline This Year For First Time Since 2009 – Study

Global Media Consumption Will Decline This Year For First Time Since 2009 – Study

Fueled by national elections in more than a dozen countries and mass tune-in for the Summer Olympics in Paris, global media consumption rose 2.4% in 2024 but it is heading for a fall. That’s one key takeaway from research firm PQ Media’s 12th annual Global Consumer Media Usage Forecast for 2025 to 2029. The report […]

IPA Bellwether: UK marketing budgets decline for first time in four years

UK marketing budgets have declined for the first time in four years amidst worldwide economic uncertainty, although the industry remains upbeat about the year ahead. According to the Institute of Practitioners in Advertising’s (IPA) latest Bellwether report, which was release today (17 April), UK companies downwardly revised their total marketing budgets in the first quarter of 2025. A net balance of -4.8% of firms cut their marketing budgets, c…

Global Media Use May Dip in '25; First Decline Since '09 Recession

For the first time since the Great Recession, global media consumption is poised to fall under the combined strain of digital saturation, tightening wallets, and a calendar year lacking global spectacles - signaling what may be the beginning of a new era for radio.