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Appfigures: ChatGPT App Sees a 673% Increase in Global Revenue

Non-gaming app spending rose 24% to $21.1 billion in Q2 2025, driven by subscriptions and AI apps like ChatGPT, surpassing mobile game revenue for the first time.

  • During the second quarter, mobile spending surged, with global IAP revenue climbing 11.5% year-over-year to nearly $41 billion, as non-gaming apps overtook mobile games for the first time.
  • Software apps led by AI saw revenue climb more than 50% YoY, with non-gaming apps generating $21.1 billion in IAP revenue, up 24% from last year.
  • Appfigures reports ChatGPT averaged 45 million downloads per month, up 180% from about 16 million, continuing its record-breaking growth.
  • Leading the charts, TikTok retained its position as the top-grossing app with nearly $1.7 billion in quarterly IAP revenue, and CapCut landed in the global top 10.
  • Across key markets, IAP revenue rose more than 20% YoY in Europe and Latin America, with South Korea leading ad spend growth at 21%, followed by Brazil at 18% and Mexico at 16%.
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In the AI mobile app space, ChatGPT is lagging far behind, with everyone else trailing far behind. A new study shows that OpenAI's app has taken a significant lead over the competition in terms of downloads and, more importantly, revenue—the lifeblood of the game.

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Mobile Marketing Reads broke the news in on Friday, August 15, 2025.
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