Global ad spend set to hit $1.34tn in 2026 driven by AI and mega-events
WARC says social media, retail media and search will drive most of the growth as AI spending and major events lift advertiser budgets.
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Even in the face of more cautious consumers and the economic and geopolitical uncertainties, global advertising should close 2026 with investments of US$ 1.34 trillion, high of 11.9% compared to last year. The data were released this Thursday by Warc Media, a research and marketing analysis company that is part of the organizing group of the Cannes Lions International Creativity Festival. Exclusive material for subscribers. To have full access, …
96% of major brands using AI in marketing
Global ad spend will grow 11.9% this year to $1.34trn despite consumer caution. Social media is expected to record the strongest growth up 21.3% to $394.6bn, VOD 15.1%, retail media 14.3%, search 14.2% and digital OOH 13.7%, according to a forecast by marketing consultancy WARC based on data from 100 markets worldwide. The World Federation […]
Global ad spend set to hit $1.34tn in 2026 driven by AI and mega-events
Despite consumer pressure and geopolitical uncertainty, advertising investment continues to grow, with global ad spend predicted to increase a further 11.9% to $1.34tn in 2026, according to the latest data from Warc Media. This follows a solid 10% increase in 2024 and 2025.
WARC: Global ad spending forecast to hit $1.34 trillion, fueled by social, streaming buys
Social media, search and retail media will account for more than two-thirds of global ad spending this year, WARC said.— This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology. Never miss a story — make sure our stories appear in your Google search results by adding us as a trusted source, and sign up for our free newsletters here.
Global advertising investments continue to grow despite an economic context marked by consumer prudence and geopolitical uncertainties. According to WARC Media's latest update, the market is expected to reach $1,340 billion by 2026, representing a growth of 11.9%. This increase comes after two already dynamic years, with [...] The WARC article: global advertising investments jump by 11.9% in 2026 appeared first on JUPDLC.
The French advertising market is expected to continue to grow over the next few years, according to the latest forecasts from Dentsu and WPP Media. A dynamic driven mainly by digital and digital media extensions, against the background of economic and political uncertainties.
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