Published 1 year ago

Report: Global ad spend forecasts reduced by $90bn

Summary by Advanced-television.com

The coming 12 months may usher in a new pattern for global advertising investment, according to marketing insight company WARC. Against a backdrop of economic c

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Digital Signage Pulse

Global advertising spend forecasts reduced by $90bn, to $880.9bn, as digital slowdown bites: WARC report

5 January 2023 – The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. WARC’s latest forecast is $880.9bn, removing […]

1 year ago

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advanced-television.com

Report: Global ad spend forecasts reduced by $90bn

The coming 12 months may usher in a new pattern for global advertising investment, according to marketing insight company WARC. Against a backdrop of economic c

1 year ago

Read Full Article