Report: Global ad spend forecasts reduced by $90bn
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Global advertising spend forecasts reduced by $90bn, to $880.9bn, as digital slowdown bites: WARC report
5 January 2023 – The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. WARC’s latest forecast is $880.9bn, removing […]
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