US EditionDiesel Ditches the Runway to Present Latest Collection on Models Inside Transparent Easter Eggs
Glenn Martens engaged nearly 5,000 participants in a public Easter egg hunt to reveal Diesel’s 55 co-ed spring 2026 looks across 18 Milan locations.
- On Tuesday, Glenn Martens, Creative Director of Diesel, staged a literal Easter egg hunt with models inside transparent eggs, bringing the runway to the streets of Milan, Italy.
- Martens said he gave the front row to the city of Milan, reflecting Diesel's democratic, disruptive and playful ethos that invited public participation across clubs, bars, sex shops and shopping streets.
- Almost 5,000 participants signed up for the three-and-half-hour hunt, with prizes including full denim looks and spring 2026 pieces for top five winners.
- Martens called the stunt an evolutionary step for Diesel, marking progress toward a more elevated brand while showcasing recycled poly-satin fabrication interwoven with denim.
- Following last month’s Zcavenger Hunt, Glenn Martens framed the Milan event as `Diesel for the people`, drawing more than 3,000 pre-registered participants to engage the public.
16 Articles
16 Articles
Read on Il Fatto Quotidiano.it Diesel's new initiative: an urban treasure hunt that replaces the traditional parade, with 55 looks hidden in egg-shaped structures.
Associated Press News
Diesel ditches the runway to present latest collection on models inside transparent Easter eggs
Diesel has brought its latest collection to the streets of Milan for Fashion Week. Creative director Glenn Martens created an Easter egg hunt with models in transparent eggs showcasing the brand's edgy looks.
The streets of Milan were filled with giant Easter eggs thanks to Diesel
Diesel. Diesel presented 55 looks within transparent egg-shaped capsules distributed in Milan. Visitors accessed prizes such as full looks and accessories when scanning QR codes. Milan Fashion Week generates more than 15,000 international visitors each season, according to the Italian National Chamber of Fashion. Street fashion: a format that breaks with the traditional The Italian firm Diesel decided to transform its presentation of the spring-…
Coverage Details
Bias Distribution
- 60% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
