Gitex Africa Morocco: Tech and AI have a major impact on franchises (FMF President)

Marrakesh – Tech and artificial intelligence (AI) will greatly impact the economic model of franchises, said Mohamed Elfane, President of the Moroccan Franchise Federation (FMF). Tech and AI will impact franchises, in particular in terms of customer experience and vision of their development, said Elfane in an interview given to MAP, on the sidelines of Gitex Africa Morocco, held from 14 to 16 April in Marrakesh, noting the need to make this tra…

Artificial intelligence (AI) is now a key component of cybersecurity systems on a global scale. During Gitex Africa Morocco 2025, several experts from different continents confronted their perspectives on the integration of AI into African workflows and infrastructure. One of the highlights of the debate focused on the essential distinction between automating manual tasks and delegating critical decisions to algorithms. "The AI should not replac…