Ghana Tourism Authority launches campaign to boost domestic tourism

GTA Unveils “Experience Ghana” Digital Campaign to Reposition Domestic Tourism as Economic Driver

Ghana has introduced a new phase in its tourism promotion strategy with the launch of the “Experience Ghana” digital campaign, an initiative led by the Ghana Tourism Authority to strengthen domestic tourism while increasing the country’s global visibility through structured digital engagement. Unveiled in Accra on May 4, 2026, the campaign brings together stakeholders across the tourism and hospitality value chain, including hoteliers, tour oper…

Ghana Tourism Authority launches campaign to boost domestic tourism

By Rebecca Ampah Ghana Tourism Authority has launched a new digital tourism campaign aimed at boosting domestic travel and increasing international visibility of the country’s rich cultural and natural attractions. GTV Breakfast Show The initiative, dubbed “Experience Ghana,” is spearheaded by the Ghana Tourism Authority in collaboration with industry stakeholders. The campaign seeks to reposition Ghana’s tourism sector through a more strategic,…