US EditionGerman publishers reject Apple's revised app tracking rules, urge antitrust fine
- Associations representing German publishers and advertisers urged the German antitrust authority on March 10, 2026, to reject Apple’s ATT changes and impose a fine, saying they do not resolve antitrust issues.
- Apple last December proposed to introduce neutral consent prompts and align messaging, claiming the ATT tool allows users to control their privacy, Apple said.
- Bernd Nauen, chief executive of the German Advertising Federation, argued Apple would remain the 'data gatekeeper' and noted Apple’s own apps avoid ATT restrictions.
- If the German watchdog finds Apple in violation, it could face fines up to 10% of annual turnover and weaken its cases in other countries where ATT faces scrutiny.
- Meta Platforms and other ad-dependent firms criticised ATT, prompting the German competition enforcer to charge Apple with abusing market power last year and launch a regulatory consultation with publishers.
19 Articles
19 Articles
When iPhone users open an app for the first time, they can prohibit them from recording activities with other services.The advertising industry is unfairly disadvantaged.The German media and advertising industry wants Apple to prohibit the app tracking inquiry on iPhones in Germany by the Federal Cartel Office. Apple's proposals in the context of the abuse proceedings of the Federal Cartel Office are not suitable to address the competition probl…
German publishers reject Apple’s revised app tracking rules, urge antitrust fine
By Foo Yun Chee BRUSSELS, March 10 (Reuters) – Apple’s proposed changes to its app tracking rules do not resolve antitrust issues in the mobile advertising market, associations representing German publishers and advertisers said on Tuesday as they urged the country’s antitrust authority to slap a fine on the U.S. tech giant. The call by the groups which included media agencies and the German Association of the Branded Goods Industry came three…
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The Economic TimesGerman publishers reject Apple's revised app tracking rules, urge antitrust fine
BRUSSELS, March 10 : Apple's proposed changes to its app tracking rules do not resolve antitrust issues in the mobile advertising market, associations representing German publishers and advertisers said on Tuesday as they urged the country's antitrust authority to slap a fine on the U.S. tech giant. The call
German Advertisers push for Antitrust fine Against Apple over App Tracking Rules
German publishers, advertisers, and marketing trade groups are pressing the country’s antitrust regulator to impose penalties on Apple, arguing that the technology giant’s proposed adjustments to its app tracking framework fail to resolve competition concerns tied to its control over user data within the iPhone ecosystem. The call for action comes as Germany’s competition watchdog, […] The post German Advertisers push for Antitrust fine Against …
German Publishers Push Regulators To Fine Apple Over App Tracking Transparency
German publishers and advertising groups are urging regulators to fine Apple over its App Tracking Transparency (ATT) system, arguing it unfairly restricts access to advertising data while allowing Apple to remain the central gatekeeper -- without subjecting its own apps to the same restrictions. If...
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