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George Johnson, pioneer of Black hair care products, dies at 99, spokesperson says

Johnson built a Black-owned hair-care empire that reached $31 million in annual sales and became the first such company on the American Stock Exchange.

  • George E. Johnson, founder of Johnson Products Company, died Monday of natural causes at his downtown condo, his son John Edward Johnson said.
  • Starting in 1954 after being denied a $250 business loan, Johnson built his company into a multimillion-dollar enterprise, reaching more than $31 million in annual sales by 1974.
  • Pioneering targeted marketing to Black audiences, Johnson sponsored the television show Soul Train and produced brands like Ultra Sheen and Classy Curl, driven by his impoverished upbringing.
  • Following his 1988 resignation during a divorce settlement, the company changed hands multiple times, including a 1993 sale to Miami-based Ivax Corp. and a 2009 acquisition by a multiracial investor group.
  • Johnson's legacy includes donating millions to help minority students attend college and publishing his 2025 memoir; he is survived by his wife Madeline Murphy Rabb and several children.
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CBS News broke the news in New York, United States on Monday, July 6, 2026.
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