George Johnson, pioneer of Black hair care products, dies at 99, spokesperson says
Johnson built a Black-owned hair-care empire that reached $31 million in annual sales and became the first such company on the American Stock Exchange.
- George E. Johnson, founder of Johnson Products Company, died Monday of natural causes at his downtown condo, his son John Edward Johnson said.
- Starting in 1954 after being denied a $250 business loan, Johnson built his company into a multimillion-dollar enterprise, reaching more than $31 million in annual sales by 1974.
- Pioneering targeted marketing to Black audiences, Johnson sponsored the television show Soul Train and produced brands like Ultra Sheen and Classy Curl, driven by his impoverished upbringing.
- Following his 1988 resignation during a divorce settlement, the company changed hands multiple times, including a 1993 sale to Miami-based Ivax Corp. and a 2009 acquisition by a multiracial investor group.
- Johnson's legacy includes donating millions to help minority students attend college and publishing his 2025 memoir; he is survived by his wife Madeline Murphy Rabb and several children.
20 Articles
20 Articles
Black haircare icon George E. Johnson, known for Afro Sheen, dies at 99
George E. Johnson's products were famously advertised on the hit music show "Soul Train". Here's more on his legacy.
George E. Johnson Sr., Black Hair Care Pioneer and Soul Train Sponsor, Dies at 99 | EURweb | Black News, Culture, Entertainment & More
George E. Johnson Sr. – screenshot *George E. Johnson Sr., the trailblazing entrepreneur who built one of America’s most influential Black-owned companies and revolutionized the Black hair care industry, has died. Johnson passed away Monday at his home in Chicago at the age of 99, his family confirmed in a statement to ABC News. Best known as the founder of Johnson Products Company, Johnson turned a modest $250 loan into a multimillion-dollar en…
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