Puma shares seen falling on downbeat outlook

The sporting goods manufacturer Puma falls significantly behind the rival Adidas, the stock crashes. Chief Executive Officer Freundt thinks long-term – but does he have the time?

Weak figures from the US and China, as well as rising costs put Puma under pressure. The share falls to the lowest level in years.

In the course of a savings programme, the German sporting goods company Puma cuts around 500 of the total 21,000 jobs.

Puma shares seen falling on downbeat outlook

(Reuters) – Puma’s shares were seen falling 8% in Wednesday’s premarket indications, after the German sportswear group gave a disappointing outlook for first-quarter sales due to a weak performance in the U.S. and China the night before. Puma said on Tuesday it expected currency-adjusted sales growth in the first quarter of 2025 to be in a low single-digit percentage, below last year’s level. It also released an outlook for 2025, saying it expec…

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