Genius Sports Buys Gambling Media Company Legend in $1.2 Billion Deal

Genius Sports shares down 27% as bosses lift lid on Legend deal

Genius Sports’ shares were down 27% at the close of trading on Thursday, 5 February, after the New York-listed supplier giant announced its $1.2bn move for Legend.  The firm’s stock has slid to $6.19 (£4.56) a share after announcing the acquisition worth an initial $900m in cash and stock, was made public at 6am ET. Citizens’ Jordan Bender said the market’s reaction was due to a “misunderstanding of the Legend business model, in our view, which …

Genius Sports buys gambling media firm Legend for $1.2B

Genius Sports revealed a $1.2 billion deal to acquire Legend, a digital sports and gambling media company. Subsequently, Genius stock (NYSE: GENI) dropped nearly 20% in early trading on Thursday to $6.76 per share and then ended the day with a 27% loss, closing at $6.19 per share. First of all, Genius offered $900 million upfront, with $800 million in cash and $100 million in stock. Moreover, the deal includes an earnout of up to $300 million, w…

Genius Sports Expands Beyond Data With $1.2 Billion Legend Acquisition - Channelchek

Genius Sports Limited (NYSE: GENI) has entered into a definitive agreement to acquire Legend, a global digital sports and gaming media network, in a transaction valued at up to $1.2 billion. The deal, announced on February 5, 2026, marks a significant strategic step for Genius Sports as it expands beyond official sports data into a fully integrated media, advertising, and fan activation ecosystem. Under the terms of the agreement, Genius Sports …

Genius Sports Buys Gambling Media Company Legend in $1.2 Billion Deal

Genius Sports has agreed to buy Legend, a digital sports and gambling media company, in a $1.2 billion transaction. Genius stock (NYSE: GENI) fell sharply after the market opened Thursday, falling 20% to $6.76 a share. Genius is paying $900 million up front, which includes $800 million in cash and $100 million in stock. The […]